Electrolux Group is taking a significant step forward in redefining sustainability within the household appliance industry. With a €200M (US$206M) loan from the European Investment Bank (EIB), the company is channeling resources into research and development efforts aimed at creating greener, more efficient technologies. The initiative, spread across European nations including Italy, Sweden, Germany, Poland, and Romania, is poised to make a lasting impact on the industry and the environment.
The funding is specifically allocated to developing technologies that reduce energy consumption and resource utilization, with a focus on integrating advanced digital innovations. Pordenone, Italy, serves as the epicenter of this initiative, which is expected to conclude by 2026. This project aligns with the European Union’s goals under the Green Deal to promote environmental sustainability and digital transformation.
EIB Vice President Gelsomina Vigliotti emphasized the significance of the partnership, stating that reducing energy consumption in home appliances is crucial for building a greener future. Her colleague, Thomas Östros, reiterated the importance of Electrolux’s role in driving the green transition, highlighting the long-term benefits for both businesses and consumers.
Electrolux is using this opportunity to push the boundaries of sustainable innovation. The loan supports advancements in appliances for food preservation, fabric care, and dish care, combining functionality with eco-conscious design. One remarkable example of Electrolux’s commitment to sustainability is its 90% recyclable vacuum cleaner, which underscores the company’s dedication to reducing the environmental footprint of its products.
The lifecycle of household appliances, with around 85% of CO₂ emissions occurring during use, presents a significant opportunity for impact. By improving energy efficiency, Electrolux aims to reduce these emissions, supporting its science-based climate targets. Chief Technology and Sustainability Officer Elena Breda highlighted the company’s achievements, noting that its first climate target was reached three years ahead of schedule, and the latest funding will enable even greater progress.
This loan represents the fifth collaboration between Electrolux and the EIB, a partnership dating back to 1989. Over the years, Electrolux has demonstrated its capacity to blend innovation with sustainability, becoming a leader in green technology. In 2023, the company reported US$12B in sales and operated across 120 global markets with a workforce of 45,000.
The €200M investment is part of the InvestEU program, which aims to unlock €372B (US$383B) in investments across Europe by 2027. Electrolux’s participation underscores its role in advancing the European Union’s sustainability and digitalization objectives.
Electrolux’s ongoing commitment to developing smarter, more resource-efficient appliances reflects its vision for the future. By integrating cutting-edge technology, the company is making sustainable living more accessible to consumers worldwide. This effort not only enhances the user experience but also contributes to a greener planet, setting a benchmark for industries globally.
Elena Breda summarized Electrolux’s mission succinctly: “Our focus is to develop smarter and more resource-efficient products, helping consumers live more sustainably.”
As Electrolux continues to innovate, the future of household appliances looks promising, with efficiency and environmental responsibility becoming the norm rather than the exception.