Netflix is rolling out a fresh update to its streaming platform, announcing a complete redesign of its TV app homepage and the introduction of a new AI-powered content search feature for iOS devices.
The upcoming changes will give the TV app a modernized and more user-friendly interface, designed to improve navigation and make content browsing more engaging. For iPhone and iPad users, the platform is introducing a generative AI tool that allows content to be discovered through natural language inputs—users can simply describe what they want to watch instead of relying on exact titles or manual searches.
This update reflects Netflix’s ongoing effort to deliver a smarter, more seamless user experience across devices. By using generative AI, Netflix aims to help viewers find titles based on mood, theme, genre, or setting—creating a more intuitive discovery process.
The announcement comes as the company looks to strengthen its market position in a highly competitive streaming environment. With economic uncertainty and rising concerns over consumer spending in the U.S., the platform is focusing on innovation to retain its global subscriber base and attract new users.
Netflix plans to release the redesigned TV app and AI search capability in phases, starting later this year.