Designer Supria Munjal, known for her emotion-led approach to couture, has unveiled her new bridal collection Varda Veeda alongside the opening of her first flagship store at Ambawatta One, Mehrauli. The launch marks a milestone in her creative journey, bringing her distinct blend of craftsmanship, storytelling and contemporary elegance into a dedicated space.
A Design Philosophy Rooted in Memory and Emotion
Supria’s work has always centred on the belief that fashion is a living narrative—something that carries emotion, memory and personal history. Reflecting on her beginnings, she recalls starting her creative journey at home, guided by an early passion for jewellery design and a fascination with how form and craftsmanship convey feeling.
“Over time, this curiosity evolved into a design language rooted in intention,” she says. “A garment could hold emotion, a stitch could carry memory.”
This ethos continues to shape her signature style, where each piece is designed as an intimate, sensorial experience rather than a statement of extravagance.
Varda Veeda: A Poetic Celebration of the Bridal Journey
Her new bridal collection, Varda Veeda, extends this emotional vocabulary through intricate handwork, painterly textures and silhouettes that balance softness with structure. Describing the inspiration behind the name, she explains:
“‘Varda’ reflects grace and divine blessings, while ‘Veeda’ symbolises the journey. Together, they express a bride’s emotional transition into a new chapter.”
The collection is envisioned as a modern heirloom—deeply rooted in Indian craftsmanship yet refreshed through contemporary detailing and fluid forms.
A Modern, Meaningful Vision for Bridalwear
For Supria, the starting point of bridal design is always the woman wearing it. Her focus remains on crafting pieces that honour a bride’s individuality and emotional moment.
“In this dialogue of East and West, I merge Indian artistry with modern silhouettes,” she notes. “Each bride should feel free, comfortable and entirely herself.”
This philosophy aligns with a growing shift in bridal preferences, where modern brides are choosing outfits that reflect personal expression over traditional expectations.
A Shift Towards Authenticity in Couture
Munjal highlights a noticeable movement among brides towards authenticity and emotional depth in their choices. Rather than ornate excess, today’s bridalwear leans toward meaningful craftsmanship and pieces that resonate on a personal level.
Her collection responds to this evolution with designs that prioritise feeling, intimacy and narrative—bridal couture that tells a story.
Advice for Brides: Choose Emotion Over Expectation
Offering guidance to brides beginning their wedding shopping, Supria emphasises clarity and self-awareness.
“Choose what connects with your spirit, not what tradition dictates,” she says. She recommends starting the process four to six months early, allowing time for exploration and craftsmanship. “When you wear the right piece, it tells you it’s yours.”
A Milestone Moment for the Designer
With the launch of her flagship store, Supria Munjal steps into an exciting new phase—one that expands her brand while remaining true to her roots. Varda Veeda stands as a continuation of her central philosophy: couture that transforms craftsmanship into emotion, and emotion into timeless memory.